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Black Friday marketing strategy

15 Best Black Friday Marketing Strategies & Ideas. To move up the ladder of increasing online traffic, and to attract the customers swiftly with the exciting deals and offers, have a look at these sure-fire Black Friday marketing ideas. 1. Shoppable Content = Brand Sales & Trust. To start with the best and most valuable black Friday marketing. To help retailers everywhere prepare for the holiday months, we've put together a quick guide of Black Friday marketing strategies to strengthen customer engagement, conversion rate, average order value and more. Black Friday strategy guide overview: Load Test Your Website. Prepare with Pop-ups. Send Personalized Black Friday Advertising Emails Easy Black Friday Marketing Strategies To Sell More This Year On average, the last holiday season online sales consisted of 20% of total holiday sales. Considering the COVID-19 pandemic, this number can rise significantly this year as long as effective Black Friday marketing strategies are in place 18 Creative Black Friday Marketing Ideas 1. A Deal an Hour. Now it's time to get started on these Black Friday marketing strategies. Don't wait if you want to make the most of the boost in sales on the year's biggest retail weekend. Implement the tactics that suit your store best to ensure the best return on this major shopping weekend

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Talking about Black Friday, the origin of the day linked to the day after 'Thanksgiving Day.' The day when official shopping seasons starts, every retailer looks for an effective marketing strategy. However, Cyber Monday is the first coming Monday after Thanksgiving Day. The was formed by marketers looking to promote online shopping. Overall, we can say that the days bring the boom to the. 5. Free add-ons. Our final Black Friday marketing trick is the free add-on. When a company really wants to push you over the buying line, they throw something in for free. These days, free shipping is one of the most common give aways. You'll also see free bonus cash, often a coupon to use on your next purchase

This means a spike in online Black Friday traffic and a lot of potential revenue for e-commerce businesses of any size. To help you get ready for the strangest Black Friday ever, I put together nine proven Black Friday marketing strategies you can use in 2020 To raise the bar of online growth, and to quickly attract customers with exciting deals and offers, check out these Black Friday marketing ideas for sure. 1. Purchase Purchases = Product Sales and Trust. Starting with a beautiful and very important black marketing strategy on Friday, you can start with purchased shows, a.k. Purchased content As part of your marketing strategy, be sure to take a look at the following ideas and choose what works for you: 1 Introduce massive discounts for Black Friday promotions: The easiest Black Friday marketing idea is to cut down prices but retain the quality of your courses. Start with 50% and go all the way up to 70% off the original course price

B2B Marketing & Sale

  1. Every year, businesses and ad agencies sit down to devise the best marketing strategy to reach their audience, over what has now become the most crucial sales weekend of the year: that brief, frenzied period that kicks off with Black Friday and hurtles onward to Cyber Monday
  2. Plan your Black Friday marketing strategy ahead meaning start ASAP! Many marketers and retailers begin promoting their sales at least a month or so before Black Friday, it's so-called Black November. This year, with the pandemic shifting consumer behavior around the globe, we can expect the shopping madness even earlier
  3. In 2019, Black Friday sales hit $7.4 billion just from the online buyers. For an online merchant, Black Friday is fundamental to expand sales. This article is about 15 distinctive Black Friday marketing strategies for driving more traffic and sales
  4. Look at these attractive Black Friday marketing ideas to step up the ladder of growing web traffic and draw consumers with enticing deals and offers quickly. 1. Content Shoppable = Brand Sales & Confidence. You can get started with Shoppable galleries to start with the best and most useful Black Friday marketing strategy
  5. To really optimize your Black Friday marketing strategy, it's important to focus on more than just the one-day event. For best results, start by planning your content calendar ahead of Black Friday. For example, consider posting 2-3 days ahead of Black Friday with a teaser for your followers about your Black Friday sales
  6. Here's an example schedule of an email marketing campaign you can use if you plan to run a promotion on both Black Friday and Cyber Monday: Email #1 — Black Friday Anticipation Email: The purpose of this email is you let your audience know you will be having a Black Friday/Cyber Monday sale
  7. Online shopping especially is playing a greater role in the Black Friday mania, which makes it essential for you to approach the holiday with a well thought-out digital marketing strategy. Black Friday 2017 is right around the corner, so save yourself the stress and start preparing now by focusing on the following areas of digital marketing

Black Friday Marketing Strategies For 2021 - 15 Best Ideas

Black Friday Marketing Campaign Strategies. Black Friday marketing can be tricky because you have such a small amount of time to be successful. Fortunately, there are tricks to help get you ahead Whatever strategy you plan to take, make sure you have a clear message and have a detailed plan in place to ensure you have a successful Black Friday. Why not start with our FREE Digital Marketing plan template, helping you build an effective, integrated strategy around the Smart Insights RACE planning system

One of the most critical Black Friday marketing strategies to get right is product recommendations. People are in the mood to buy and are on the hunt for the best Black Friday deals and Cyber Monday sales. You can personalize your landing page, homepage, and cart page with AI-generated content recommendations powered by data collected from. Of that group, 93 percent are using, or plan to use, three to five tactics to execute their promotion strategy. The tactics include hosting contests/giveaways, email marketing, advertising, and offering discounts/coupons. In other words, brands promoting Black Friday / Cyber Monday deals, recognize the power of omnichannel marketing If you got into blogging or digital marketing, then you probably be very familiar with the Black Friday, which is kind of the best deal for the digital marketers, it's because you get lots of discount coupons as well to acquire the digital products. Especially if you are running an online store for an E-commerce store, then it's essential for you to grab the Black Friday marketing strategies. Black Friday promotion and marketing strategies are making a big difference in this extra traffic. Gaining new customers - If you have a new store and you are looking to acquire new customers then Black Friday and Cyber Monday season is the right time of the year

In the spirit of blessed capitalism, here are 10 killer strategies you can implement to capitalize on this year's Black Friday: 1. Make your offers irresistible. On Black Friday, low prices. Key guideline for Black Friday marketing strategies: Make them bold to stand out. If you want to succeed on Black Friday, you need to stand out. On this day, every shop, whether online or brick and mortar, tries to catch people's attention. Make sure that your marketing strategy is bold and distinctive. Keep in mind that when you plan your. The 2019 Black Friday Marketing Checklist: 9 Ways to Prepare Determine Your Promotions in Advance. It's time to think about your hot sellers and best promotions for Black Friday 9 Black Friday Marketing Strategies to Try. These 11 Black Friday strategies are designed to help you drive traffic and sales so you can capitalize on the biggest shopping day of the year. The time to implement them is now to ensure your online store is positioned to reap the benefits. 1. Put retargeting strategies in place

Custora reported that 25.1% of sales during Black Friday promotion season has originated from email marketing, which makes it the biggest driver for Black Friday trades. On the other hand, an online retailer instigated an email marketing campaign which saw a 330% increase in revenue per email sent If you work in sales and marketing, there's no bigger day of the year than Black Friday (and Cyber Monday of course). Last year in the US, 165 million consumers shopped in-store or online during Thanksgiving week.Cyber Monday was the most popular day for online shopping, with 67.4 million shoppers, while Black Friday was the most popular for in-store purchases, with over 67 million hitting. Black Friday has little competition when it comes to marketing today. Forbes reported that the USA saw $ 7.2BN in digital sales alone on Black Friday.. Consumers are eager to make purchases and businesses offer their details for Black Friday to please their buyers.. But just like any other holiday season, the actual event lasts only a few days of the year

Define and implement a winning B2B marketing and sales strategy Execute as many as you can, but wisely to sustain their profitability. If you need a hand implementing these strategies, GoMarketing can help you build Black Friday campaigns that drive and exceed your desired results. Message us online today or call us at 805-413-7893 to initiate a conversation around your marketing needs Black Friday and Cyber Monday is an incredible time for brands to drive significant sales. Implementing Black Friday marketing strategies in your holiday marketing strategy will help you make the most of this revenue magnet Black Friday Marketing is the Alpha and Omega for successfu seasonal sales for retailers and remember that it starts long before Black Friday Ditching Black Friday is The Best Marketing Strategy You Can Do For Your Business. On Black Friday, both business and customers of any kind are looking to hit big. Big bargains, big sale targets. In the past two or so years, however, I noticed a different kind of trend. One where Black Friday is becoming less viable and less popular, for.

Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. Right now, there are over 12 million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise.. To prevent your Black Friday marketing posts from getting lost in the noise, a great strategy is to create a custom holiday hashtag for your brand.. REI created a custom hashtag, #OptOutside, for the. Black Friday marketing strategy The Black Friday phenomenon has turned into a footfall-driving exercise that delivers a sales spike within the market. - thedrum.com The evolution of Black Friday has turned into a sales driven exercise that delivers a sales spike within the market Black Friday Strategy: 10 Simple Promotion Ideas For E-Commerce In 2020. No, Black Friday 2020 is not canceled. Due to the fact that many retail stores will close their doors on Thanksgiving to avoid crowds, such rumors have been spread widely, yet not confirmed. Black Friday will happen, but it's definitely going to look different this year. Since its inception, social media has played a significant role in Black Friday advertising. In this post, we'll explore how you can win this year with a killer Black Friday social media strategy. Plan ahead. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend November 16 - 18 - Updates & Finalization. If you follow this Black Friday marketing timeline, the week prior to Black Friday and Cyber Monday should have minimal stress. Your team should pull out the strategy you documented earlier in the year and do the final checks that all things are communicated and properly set up

Black Friday this year is undoubtedly different from the previous ones. Yet, one thing is for sure - shoppers are still enthusiastic about this holiday season. Hence, expect a rush either on your web portal or brick-and-mortar store. The Black Friday marketing strategies mentioned above will undoubtedly help you win more customers and sales The long term challenge is turning Black Friday shoppers into loyal customers. While the event typically causes a significant spike in sales and new customer acquisition for retailers, its success tends to be short-lived. If Black Friday is usually a big seasonal opportunity for you, be sure to reach out to us for support from our team. We can. Building your Black Friday Marketing Strategy. Black Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone. But as every brand goes all out with massive markdowns, making your site stick out can be tricky

Black Friday Marketing Strategies to Maximize 2021 Sale

Next, let's look at how to integrate your sales and marketing strategy throughout Black November. 3. Fine-tune your Black Friday ecommerce marketing tactics Start advertising early. According to Numerator, Black Friday and holiday-themed advertising declined from last year between October 1 and November 22. Retailers spent an estimated 16%. Three marketing strategies to drive Black Friday sales the smart way In the early years of its arrival to the UK, all retailers had to do to drive sales during Black Friday was serve big discounts. Today's consumers, however, are so spoilt for choice during Cyber Week that retailers need more than big red sale signs to stand out from the. Post-Black Friday marketing strategies should build customer relationships and give shoppers reasons to return The time of year is fast approaching that every retailer loves to hate: Black Friday. By now, you have strategies in place to help make this one of — if not the — most profitable days of the year

The core strategy to make Black Friday work for your smaller business is to position on the value of your products and services while marketing creatively to consumers. It's likely customers won't spend Thanksgiving camping out at your front door, but you can increase sales and do it in a calculated, meaningful way As with other Black Friday marketing strategies, email your customers and take to social media to get the word out about your event and any sales you're offering. 6. Give back. Organize Black Friday marketing campaigns that make a positive difference. In addition to helping your community, it can be good for your business Any great Black Friday strategy involves creative email marketing to engage more users and drive more sales. Build suspense around your Black Friday deals and promotions by sending emails in advance − we recommend the end of September or early October And that's exactly what you get in the Black Friday Toolkit - 10 of the Best Black Friday Email Examples to Inspire Your Holiday Marketing. After you see these strategies used in these examples, you'll be ready to create a Black Friday email strategy that stands out — and brings in your best Black Friday email revenue ever

If you're at a loss for ideas on how to optimize your overall marketing strategy specifically for Black Friday, here are some suggestions. 6. Use Segmentation to Send Targeted Black Friday Promotional Emails. Email always works better when you tailor the message to the recipient 16% of Black Friday emails are sent after the holiday, meaning there's an additional opportunity to create revenue. By following the above strategies to optimize your Black Friday email marketing newsletters, you can help your brand stand out on one of the busiest days of the year for shopping and email marketing

Black Friday & Cyber Monday. IF your business does it right (and it's a big if for those that don't already have a proven strategy), it can be a huge opportunity for you to get a flood of customers.. But most brands lose money by making 1 BIG MISTAKE. Starting too late (you'll see why this is so crucial, so keep reading).. So, to make it as easy as possible for you not to lose out. Stumbled upon searching for brand strategy and the article came. Glad to visit here as we got to know about you, talkinginfluence . com. Now talking about the Brand Strategy for Black Friday, it's very important as it is one of the biggest sale and according to CNBC - $7.4 billion of revenue was generated in 2019 Tools to tackle Black Friday/Cyber Monday like a pro. 1. MailPoet. Email marketing is one of the most powerful tools at your disposal. With an effective strategy, you can get customers excited about your sales, follow up with them after purchase, and connect with people who didn't quite finish the checkout process THE BEST BLACK FRIDAY MARKETING STRATEGY. Post author By Brandon Carter Victory Vlogs Post date September 1, 2020; 1 Comment on THE BEST BLACK FRIDAY MARKETING STRATEGY; Thanks for checking out our page, please subscribe to our email list to receive our available coupon codes

Hour deals and offers are an effective Black Friday marketing ideas used by eCommerce store owners. In hourly deals, you're offering a huge discount on a limited number of products for a specific period of time. For example: You might be giving a discount of 20 % on all items for the whole month It includes insights from our Black Friday data, and a detailed strategy you can follow in 2021. Insights and takeaways from Black Friday Marketing Campaigns. We dived deep into our Black Friday data from past years so we can show you what has been proven to work for Shopify stores 2. Send Awesome Black Friday Emails. Email marketing in 2014 was responsible for 27% of holiday sales. But, coming up with an amazing email campaign that will stand out from all of the other. Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales Consumer motivation to buy and willingness to spend peaks just as the year begins to wind down. By that time, your small business needs to be in full promotional gear to take advantage of the annual winter shopping spree While email is still a powerful channel for reaching Black Friday shoppers, SMS marketing is quickly gaining traction with consumers. Research shows that the average person looks at their cell phone over 150 times a day, so having a pair of eyeballs constantly looking at the same device is a great way to engage customers this Black Friday.

If you don't have your Black Friday strategy figured out by now, don't panic! Since businesses have started using all month for their holiday sales, there's still time to put together some last-minute Black Friday marketing strategies. And there's plenty of strategies to choose from Black Friday Marketing Strategies for Instagram. by Varshita Muddana | Nov 20, 2018 | Digital Marketing, Instagram, Marketing Trends, Social Media. November is almost coming to an end and Black Friday is approaching very fast. every marketer should be buckled up with different and unique marketing strategies. The end of November is the. Your offers on platforms like Facebook, Twitter, and Instagram can make or break your Black Friday marketing strategy. When you're pressed for time, there are plenty of ways you can promote your. This level of fresh content around Black Friday, coupled with effective internal linking, means that publishers are highly visible in the search engines for Black Friday and related search terms. For retailers, an effective (and long-term) content strategy around Black Friday is the way to compete with publishers Email & Black Friday: a dedicated strategy Email can make more of a difference in the revenue generated by Black Friday than any other channel. This celebration does not just affect retailers and e-commerce , but rather all businesses that can and want to take advantage of a unique opportunity to bring their public closer to them

Black Friday Marketing: Ways to Boost Your Sales in 202

Black Friday 2020: 18 Black Friday Marketing Ideas For Yo

The combination of Black Friday and Cyber Monday is however dwarfed by China's phenomenal Singles' Day which in 2019 saw over $38 billion in sales in just over 24 hours. Compare this to the $23 billion earned by the top US eCommerce companies over the four days in 2018. Single's Day was created by retail giant AliBaba in 2011, (the date. Here are some BFCM strategies to help you set your brand apart from competitors, and provide a positive shopping experience for your customers: Send a gift guide: Some consumers go into Black Friday with a shopping list already in mind, but others are simply looking for good deals for holiday gifts An overarching 3-point marketing strategy for Black Friday 2021. Before we get into the more down and dirty ways in which to drive sales during the holiday season, let's first discuss the more foundational aspects of Black Friday eCommerce marketing. [Strategy #1] Start preparing and building anticipation earl Develop a Black Friday Marketing Strategy. No matter if you are an Ecommerce store, brick and mortar or both, Black Friday is an important time of year for both you and your customers. Developing your Black Friday marketing strategy takes planning, foresight and and understanding of current trends in the market place In our Black Friday marketing report you'll discover: How to plan a successful Black Friday strategy using the Plan, Influence, Peak, Repeat (PIPR) formula. The top performers for 'Black Friday' searches on the day, and what they had in common. The top performers for brand searches in 2018. The top electrical products last Black Friday

The Ultimate Guide to Black Friday Marketing Strategy in 202

  1. Opt-in Forms and Landing Pages 5. Let visitors instantly know about Black Friday/Cyber Monday deals. This is a no-brainer. If you're going to be marketing for BFCM, opt-in forms and landing pages are the best and most cost - effective way of advertising your deals.. The above image is a good example of an opt-in form
  2. Become a Black Friday pro and beat your competition! In this guide, we'll cover everything you need to know about Black Friday 2021. Become a Black Friday pro and beat your competition! Introduction These solutions will help accelerate your Black Friday marketing strategy How to make your Black Friday strategy as profitable as possible.
  3. d that a lot of people are buying gifts to others, so be prepared for that
  4. 2. Become the anti-consumer. This may not make any sense, but one of the most memorable Black Friday marketing techniques I have ever seen came from REI. I'm not sure if that company would.
  5. Black Friday is without a doubt one of the biggest dates in the retail calendar. As the industry continues to try and react and adapt to the COVID-19 pandemic, 2020's Black Friday weekend could well have been the most important one yet, and will have been make or break for many businesses. (Article updated 6 January 2021.
  6. utes or less to make everyday purchases. However, with.

Pelletier tells strategy that this is the earliest its ever started with event pricing on key products - treating November as the month of Black Friday - in order to limit a really high impact traffic day in stores by stretching out the event for the safety of guests and staff alike. Apart from reducing the urgency of jumping on a. Become a Groupon Merchant to set up offers as part of your Black Friday marketing strategy - it's a tried-and-tested way to bring in new business and attract fresh customers. Work with Other Small Businesses . Often, the big brands can dominate the advertising space for Black Friday. Instead of getting lost in the crowd, team up with other. A marketing and retail expert, Subodha Kumar of Temple University, explains the strategies by businesses to get people off the couch and out to brick-and-mortar stores on Black Friday

5 Small Business Marketing Ideas for Every Holiday

Black Friday Marketing Strategies: 5 Ways You've Been Tricke

Inside the Black Friday Marketing Machine. The strategy behind Black Friday shopping frenzies could be used elsewhere. Nov. 20, 2009 — -- Every year it seems we've paid more and more attention. Black Friday and Cyber Monday 2017: A Retail Recap. In today's very digital world, consumerism is geared toward e-commerce. Online and mobile outlets for browsing and shopping create numerous opportunities for customer engagement (particularly leading up to and during a high-volume shopping window)

9 Little-Known Black Friday Marketing Strategies That Wor

  1. utes This year, Black Friday and Cyber Monday land on November 26th and 29th. However, ecommerce sales will start earlier with Black Friday emails, and your holiday marketing strategy should be ready for kick-off at the beginning of November.. If you want to get the edge on your competition (and who doesn't), you need to take the entire month very seriously and start.
  2. Simply put, missing the mark with your holiday marketing efforts in the last few months of the calendar year (and especially on Black Friday and Cyber Monday) isn't an option. That means it's in your marketing organization's best interest — and, therefore, your company's best interest — to maximize your ROI from your holiday.
  3. Planning social media marketing strategies is a must for Black Friday to enhance online presence. However, one of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention

Here Are Some Best Black Friday Marketing Strategies For 202

The Seven Best Black Friday Marketing Practices You Should Know. Black Friday is the biggest sales day of the year with a record $59 billion spent in 2012. Retail stores are seeing more and more people, lined up earlier and shopping later than ever Big-box retailers are changing their marketing messages to avoid a Black Friday crunch. This article was reported on — and first published by — Digiday sibling Modern Retail. This year, Black.

The Best Black Friday Marketing Ideas (for 2021

Try This 3-Part Data-Based Strategy For More Clicks This Black Friday. This year's Black Friday is likely to be more competitive than ever before - most likely due to the current economic recession. Some people may think that the bigger players have an advantage, however, the power of big data can level the playing field Planning a Black Friday Campaign Step #2: Nail Down Your Timeline. While Black Friday and Cyber Monday used to be one-day events, a lot of businesses now run promotions throughout the whole month of November. Set the length of your campaign depending on your individual goals, but remember, the longer your campaign runs for the harder it can be. 8 Black Friday marketing ideas for eCommerce. Now that you've ensured your website can handle the onslaught of Black Friday-Cyber Monday traffic, it's time to consider holiday eCommerce CRO tactics that you can deploy. Below are our eight best recommendations to help you achieve Black Friday marketing success no matter the industry. 1 Black Friday and Cyber Monday: Creating an Influencer Strategy. Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25 percent increase in engagement on average when. If this trend is anything to go by, this year's Black Friday could break e-commerce records. Forget prioritising your in-store promotions—this year, it's all happening online. 2. Perfect your email marketing . On the run-up to the Black Friday weekend, your email marketing is a crucial tool

Black Friday Marketing Strategy: How to Make a Commercial

You need to optimize your Black Friday and Cyber Monday marketing strategy for mobile. In 2019, Shopify reported that 69% of all online shopping on its websites were made on mobile phones or tablets, while just 31% occurred from a desktop. If you neglect mobile, you're leaving money on the table With a 20% increase in revenue over the Black Friday weekend AND more consumers shopping online, Black Friday 2020 is set to break records. If you want to make the most of this record-breaking. Creating a flyer, business card or other piece of collateral that promotes your Black Friday offer is among many more Black Friday marketing tips. You can start putting this marketing piece in the boxes you ship to customers and the bags you hand to customers at the register for the weeks leading up to Black Friday 10 eCommerce Marketing Strategies for Black Friday/Cyber Monday Kryssy Jean November 2, 2020 Business, Enterprise, Freelance, Marketing, Resources, Sales, Social Media, Startups Leave a comment. The biggest shopping season is upon us - Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales.

52 (Bulletproof) Black Friday Marketing Ideas for 202

Black Friday has also given rise Cyber Monday, its online counterpart. There are even businesses that use an anti-Black Friday position as a marketing strategy! Black Friday has spread to Britain, and since 2015, citizens across the United Kingdom have also been able to share in the madness of this pseudo holiday Black Friday Online Marketing Strategies. Todd Bailey November 9, 2011 5 min read. Todd Bailey Owner at PUSHSTAR DIGITAL. Bio. Follow / November 9, 2011 / 5 min read 124. SHARES Black Friday Push Notification Marketing Strategy - Pre-sale, Sale and Post-sale. You can break this strategy down into 3 main periods (although the full strategy covers 5 stages in total.) - Pre-sale: From early November up to Thanksgiving Thursday. - Sale: Black Friday through to Cyber Monday Create a sense of urgency in your Black Friday email marketing Now, this can seem like Marketing 101, but it's a time-tested marketing psychology tactic. Black Friday and Cyber Monday are all about time-sensitive deals and FOMO kicks in when your clients believe they might miss out

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Many brands are utilizing digital marketing tactics and mediums to kick off Black Friday and holiday sales much earlier this year. Email Marketing is a Must Americans say they're most likely to buy from brands whose holiday ads explain how they're keeping customers safe and/or provide gift ideas The Rise of Anti-Black Friday Branding. Retailers are experimenting with a bold new strategy for the commercial high holiday: boycotting themselves 1.1 Explain how Makro is using the marketing strategy of Black Friday to gain competitive advantages in online sales. (10) 1.2 Discuss Makro's m-Card app and how it will improve customer service. (10) 1.3 Go to makro.co.za and register after than provide a report on customer experience also explain the rewards policy. (10 It is easy to assume customers will buy because it is Black Friday/Cyber Monday, but building some suspense and buzz can help it become a bigger success. Hopefully you have a good email marketing. Online sales on Black Friday hit $9.03 billion, a 21.6% year-over-year increase from last year, according to Adobe Analytics. Like all of 2020, the coronavirus pandemic impacted spending behavior on Black Friday, with more consumers shopping online, more consumers opting for buy online pick up in store, and retailers offering promotions earlier than ever